Privacy Policy
Effective Date: 19th December 2024
At Pro-Line Direct, accessible at https://prolinedirect.co.uk/, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the UK General Data Protection Regulation (UK-GDPR) and other applicable privacy laws.
1. Information We Collect
We may collect and process the following types of personal data:
- Information You Provide: When you place an order, create an account, subscribe to our newsletter, or contact us, you provide us with information such as your name, email address, phone number, billing and delivery addresses, and payment details.
- Automatically Collected Information: When you visit our website, we may collect technical information such as your IP address, browser type, operating system, and browsing behavior through cookies and similar technologies.
- Third-Party Data: We may receive information about you from third-party services such as Google Ads and Analytics, which provide insights into how you interact with our website.
2. How We Use Your Information
We use your personal data for the following purposes:
- To Fulfill Orders: Process payments, arrange shipping, and provide order confirmations.
- Customer Support: Respond to inquiries, provide assistance, and resolve issues.
- Marketing and Advertising: Send promotional offers, newsletters, and personalized ads based on your preferences (with your consent).
- Website Optimization: Analyze usage trends to improve website functionality and user experience.
- Compliance: Meet legal obligations and enforce our terms and conditions.
3. How Google Uses Your Data
We use Google services, including Google Ads and Analytics, to personalize content, measure ad performance, and improve our services. Google may collect and process your data as described in their privacy policy:
Google’s cookies are used for:
- Analytics: Understanding how you interact with our website.
- Advertising: Delivering personalized ads based on your preferences and browsing history.
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Consent: When you provide explicit consent for marketing and cookie usage.
- Contractual Necessity: To fulfill your orders and provide requested services.
- Legitimate Interests: For fraud prevention, website improvement, and customer support.
- Legal Obligation: To comply with applicable laws and regulations.
5. Sharing Your Information
We may share your personal data with:
- Service Providers: Third parties who help us provide services, such as payment processors, delivery companies, and IT support.
- Google: For analytics and advertising purposes as described above.
- Legal Authorities: If required by law or to protect our rights.
We ensure that all third parties comply with UK-GDPR and safeguard your data appropriately.
6. Your Rights Under UK-GDPR
You have the following rights regarding your personal data:
- Access: Request a copy of your data.
- Correction: Update inaccurate or incomplete information.
- Erasure: Request deletion of your data (subject to legal obligations).
- Objection: Object to processing based on legitimate interests or direct marketing.
- Data Portability: Receive your data in a portable format.
- Withdraw Consent: Revoke consent for marketing or cookies at any time.
To exercise your rights, please contact us at sale@prolinedirect.co.uk
7. Cookies and Tracking Technologies
We use cookies to:
- Enhance website functionality.
- Analyze visitor behavior.
- Personalize ads and content.
Managing Cookies: You can manage your cookie preferences through our Cookie Settings tool or your browser settings. Non-essential cookies will only be used with your consent.
For more information, see our Cookie Policy.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
9. Data Security
We implement technical and organizational measures to protect your data from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is completely secure.
10. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies.
11. Updates to This Privacy Policy
We may update this policy to reflect changes in our practices or legal requirements. The latest version will always be available on our website.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
- Email: sale@prolinedirect.co.uk
By using our website, you consent to this Privacy Policy and the processing of your personal data as described herein.